SEAS / Art Direction / Campaign

Project

SEAS Summer 2025 Campaign

Execution

Summer '25 was inspired by the dream of a tropical escape. From quiet mornings in the garden to long afternoons spent poolside, the campaign celebrated the slower pace and carefree spirit of summer.

I led the campaign concept, art direction, and production, creating imagery that felt vibrant, relaxed, and transportive while showcasing the collection's seasonal prints, color palette, and easy-to-wear silhouettes.