SEAS / Art Direction / Campaign

Project

SEAS Spring 2025 Campaign

Execution

Spring '25 marked the launch of SEAS' new brand identity, introducing a refreshed visual direction rooted in the California coastal lifestyle. Shot in Malibu, the campaign drew inspiration from the effortless rhythm of life by the ocean, blending relaxed styling with sun-soaked landscapes to establish the brand's point of view.

I led the campaign concept, art direction, and production, creating a foundational visual language that would shape future campaigns, content, and brand storytelling.