SEAS / Art Direction / Campaign

Project

SEAS Spring 2026 Campaign

Execution

Spring '26 was an exercise in restraint. Rather than relying on heavy styling or elaborate set design, we focused on creating space for the collection to speak for itself. Drawing from the brand's roots in effortless California living, I led the creative direction and production of a campaign that paired the collection with expansive natural landscapes, delivering visual impact without distraction.

I led the campaign concept, art direction, and photoshoot execution, selecting locations that felt expansive and visually compelling without competing with the clothing. The result was a clean, elevated campaign that balanced natural storytelling with strong product visibility, creating a cohesive visual narrative across e-commerce, paid media, email, and social channels.