New Engen / Creative Direction / Paid Social

Project

Everlane Paid Social Photoshoot

Execution

Everlane's denim business was a key focus within our paid social program. After testing existing creative and identifying clear performance patterns, I developed the creative direction for a denim-specific photoshoot designed to address those learnings and improve campaign effectiveness.

Working closely with the Everlane team, I translated performance insights into a production framework that prioritized the content formats, product storytelling, and visual approaches most likely to drive engagement and conversion across paid social channels.