Interval/ Art Direction / Campaign

Project

Interval Fall 2025 Campaign

Execution

For Fall '25 and our first-ever campaign for Interval. We translated Interval's brand philosophy into a visual campaign centered on the rhythm of growth. Inspired by the balance between effort and recovery, the creative explored the moments between movement and stillness, challenge and ease.

I led the campaign concept and direction, developing imagery that reflected the brand's belief that progress isn't linear. It's built in the intervals. The result was a campaign that positioned Interval as a lifestyle rooted in wellness, resilience, and intentional living.