SEAS / Art Direction / Campaign

Project

SEAS Holiday 2025 Campaign

Execution

For Holiday '25, we brought her home. Inspired by the nostalgia of returning to a small town for the holidays, the campaign was rooted in familiar places and personal memories: from the neighborhood general store and local dive bar to the vintage pickup truck she learned to drive in.

I led the campaign concept, art direction, and production, creating a nostalgic visual narrative that celebrated the warmth, familiarity, and authenticity of the holiday season.