SEAS / Art Direction / Campaign

Project

SEAS Fall 2025 Campaign

Execution

Way Out West explored a softer, more modern interpretation of Western style. Shot in the canyons of Malibu, the campaign introduced new denim, updated washes, elevated basics, and expanded silhouettes designed for everyday wear.

I developed the campaign concept and led the art direction and production, creating imagery that balanced rugged Western influences with the relaxed ease of coastal California. The result was a collection and campaign that felt timeless, effortless, and distinctly SEAS.