Art direction and design across a range of print media — from lookbooks and magazine layouts to large-scale billboards. Conceptualized seasonal narratives that guided and inspired denim and ready-to-wear design teams, while also contributing hands-on textile and embroidery design for seasonal collections.
Role / Art Director + Designer
Project
AG Jeans Holiday + Resort 2017
Execution
Shot in the same studio on the same day, the Holiday and Resort collections required two completely different visual narratives. I led the art direction, using vintage furnishings, cooler color treatments, and richer styling for Holiday, while Resort focused on natural light, wood flooring. The creative approach allowed each collection to maintain its own identity while maximizing a single production day.
Credits
Art Director: Natasha Kroll
Talent: Sarah Holt
Photographer: Shawn
