Art direction and design across a range of print media — from lookbooks and magazine layouts to large-scale billboards. Conceptualized seasonal narratives that guided and inspired denim and ready-to-wear design teams, while also contributing hands-on textile and embroidery design for seasonal collections.

Role / Art Director + Designer

A woman standing on a crosswalk at night, wearing a tan fringed suede jacket, black top, and black pants, with neon signs visible in the background.
Two young adults, a man with dark hair and a woman with light brown hair, standing close together against a dark background. They are dressed in casual, edgy clothing with the man wearing a leather jacket and the woman in a denim jacket.
A young woman with red hair, wearing a white tank top and ripped jeans, sitting on the floor of a living room, resting her head on her hand, and looking into the camera.

Project

AG Jeans Holiday + Resort 2017

Execution

Shot in the same studio on the same day, the Holiday and Resort collections required two completely different visual narratives. I led the art direction, using vintage furnishings, cooler color treatments, and richer styling for Holiday, while Resort focused on natural light, wood flooring. The creative approach allowed each collection to maintain its own identity while maximizing a single production day.

Credits

Art Director: Natasha Kroll

Talent: Sarah Holt

Photographer: Shawn

Side-by-side portrait of a woman with blonde hair wearing a black lace top, one black and white photo and one color photo, the woman with her arms raised and head down in the first image, and looking over her shoulder with a tattoo visible on her lef
A woman with blonde hair and light makeup sitting on the floor, leaning on a brown armchair. She is wearing a black spaghetti strap top and white pants, with tattoos visible on her left arm and right thigh, in a minimalist room with a plain wall back
Side-by-side images of a woman: the left is a black-and-white portrait of her in a sleeveless black top, looking at the camera. The right is a color photo of her in a sleeveless maroon top and light blue jeans, standing with hands in pockets, looking
A woman with blonde hair in a black sleeveless top and distressed brown jeans with on one leg rolled up, sitting on an antique orange velvet sofa. She has one hand behind her head and the other resting on her hip, with a relaxed and slightly pensive
A young man with shoulder-length brown hair sitting on a green velvet couch. He is wearing a black t-shirt and gray striped pants, with visible tattoos on his left arm. The background is a plain gray wall.
A woman with wavy blonde hair in a sleeveless dark top and jeans, standing next to a brown armchair against a plain gray background, with her hand resting on the chair and a small tattoo visible on her wrist.
Two young women with casual style clothing, standing close together against a plain background. One has shoulder-length hair and is wearing a striped sleeveless shirt and light jeans. The other has longer hair and is wearing a denim jacket and distre
A woman wearing a navy blue top with tiered ruffle sleeves and white pants, standing against a plain light background. The second image shows a close-up of the back of the top, revealing a V-shaped cutout with a visible seam.
A woman with blonde hair in a striped dress standing against a plain background.
A woman with blonde hair wearing a cream-colored off-the-shoulder sweater and blue jeans, posed against a plain light-colored wall in two different positions, sitting on the floor on the left and standing on the right.
A young man with long brown hair wearing a gray hoodie and light blue jeans poses against a white wall. In the second part of the image, he is sitting on the wooden floor, leaning against the white wall, wearing the same outfit, with a serious expres
A woman wearing a pink sleeveless top, distressed jeans, and high heels poses with her hands in her pockets, with a denim jacket draped over her shoulders, standing against a plain light background. A close-up of her face and upper body shows her wit
Back cover of a cassette tape case, black and white, showing a woman with long hair, and handwritten tracklist on the right side.
Black and white patterned photographs of a woman with short hair and a man with long hair, with accessories including a pin with the words "Wino Forever," an anchor charm, and a circular pin with the initials "AG."
Billboard advertisement for AG Jeans. Features a woman in a gray sweater covering her eyes with her arm. Text reads: "More than denim" and the website agjeans.com.
A woman with reddish-brown hair sitting on a wooden chair and being embraced by another person, with a warm outdoor background.
Young woman with blonde hair and a denim jacket relaxing in a wooden chair near a window with green foliage outside.
A young woman with long dark hair wearing a white sleeveless shirt and ripped jeans, sitting on a wooden chair outdoors in a sunny, green, leafy environment.
A person wearing a black t-shirt and distressed jeans with ripped knees, sitting on a beige sofa.
A woman with blonde hair wearing a black sweater and ripped jeans standing in front of a large glass window with greenery outside.

Project

AG Jeans Spring 2018

Credits

Art Director: Natasha Kroll

Talent: Annie McGinty + Becca Lane

Photographer: Jenavieve Belair